The history of Osaic
Throughout the changes to our company and industry over the decades, our commitment to our financial professionals’ success remains steadfast.
Journey to Osaic
1988: Our firm’s rich heritage traces back to SunAmerica Planning Centers, Inc., a financial services company founded in Baltimore, Maryland, to assist clients with financial and retirement planning.
1993: Broad, Inc., parent company to SunAmerica Planning Centers, changes its name to SunAmerica, Inc.
1999: SunAmerica, Inc. was acquired by global insurance and financial services firm, American International Group (AIG).
2002: AIG Advisor Group was formed.
April 2016: AIG Advisor Group — including its firms FSC Securities Corp., Royal Alliance Associates Inc., SagePoint Financial Inc., and Woodbury Financial Services — was sold to Lightyear Capital LLC and PSP Investments, forming Advisor Group Holdings, Inc. (“Advisor Group”).
May 2019: Reverence Capital Partners announces its acquisition of Advisor Group from Lightyear Capital LLC and PSP Investments for $2.3 billion and a 75% share of the firm; Lightyear Capital, PSP Investments, and all other shareholders maintained up to a 25% share of Advisor Group.
November 2019: Phoenix-based Advisor Group announced it would acquire Ladenburg Thalmann Financial Services. The sale included Miami-based Ladenburg’s industry-leading independent broker-dealer firms Securities America, Inc., Securities Service Network, LLC, lnvestacorp, Inc.; dually-registered firms Triad Advisors, LLC and KMS Financial Services, Inc.; their affiliated investment adviser firms Securities America Advisors, Inc., Arbor Point Advisors, LLC, SSN Advisory, Inc., lnvestacorp Advisory Services, Inc., and Triad Hybrid Solutions, LLC; as well as Premier Trust, Inc., Ladenburg Thalmann Asset Management Inc., and Highland Capital Brokerage, Inc.
February 2020: Advisor Group’s deal with Ladenburg closes, making Advisor Group the second largest broker-dealer in America. During the Covid-19 pandemic, Advisor Group restructured the former-Ladenburg-owned wealth management firms and consolidated Investacorp, Inc., KMS Financial Services, Inc., Securities Service Network, LLC, into other firms across its network of broker-dealers.
May 2022: Advisor Group acquired institution-focused broker-dealer, Infinex Financial Holdings.
June 2022: Advisor Group acquired American Portfolios Financial Services.
June 2023: Advisor Group announced its new name, Osaic, as part of a multi-month strategy to rebrand its subsidiary firms into one cohesive entity.
December 2023: Osaic announced a definitive agreement to acquire Lincoln Financial Advisors Corporation (LFA) and Lincoln Financial Securities Corporation (LFS) — the wealth management firms that comprise Lincoln Wealth — from Lincoln National Corporation.