The technology isn’t just reshaping workflows, it’s redefining the industry itself.

Are advisors really ready for AI?

No longer an emerging trend in wealth management, artificial intelligence has quickly become embedded in the industry’s infrastructure. More than nine in 10 advisors now use some form of AI-enabled assistant, with 85% saying generative AI is already helping their practice, according to the latest Advisor 360 Survey. That acceleration is reshaping more than just workflows. It is redefining the fiduciary duty itself.

There’s a growing expectation for advisors to understand thoroughly the AI tools influencing their advice, an evolution driven as much by client expectations as by technology. Investors are increasingly demanding hyper-personalization — financial guidance attuned not only to life stage and risk tolerance, but also to tax nuances, liquidity needs, cash-flow patterns and personal preferences. A CFP Board study found that as early as 2023, more than half of investors were already comfortable using AI-driven financial insights, provided that a human advisor verifies them, and that number has presumably increased. This is the new reality, and AI is the foundation for delivering a higher level of personalization at scale.

Despite AI’s seemingly endless capabilities, however, advisors must understand its limitations. In the same vein, advisors must understand and responsibly guide the engine behind the personalization.

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