
Three questions with Justin Weidenfeld, CFP®
Learn how Justin Weidenfeld, CFP®, applies his life experience to both his practice and his community involvement
Justin Weidenfeld, CFP®, is a private wealth advisor with the ensemble practice Ironbridge Wealth Counsel. At only 27 years old, he has had life experiences that have shaped him beyond his years. As a 21-year-old college senior, Justin suddenly lost his 52-year-old father to a heart attack. He quickly became aware of the financial needs of his own family when he was subsequently thrust into the role of personal representative for his father’s estate.
Feeling the lasting impact from his own personal tragedy, Justin ultimately channels this experience into growing his practice with the mission of serving other families who have experienced similar circumstances, and ensuring no family has to handle life’s curveballs alone. When he’s not working on his practice, Justin serves in the community volunteering with Experience Camps, an award-winning national nonprofit that transforms the lives of grieving children through summer camp programs and innovative, year-round initiatives. Below are several excerpts from a Q&A session between Justin and Osaic Foundation Chairman Lon Dolber.
My practice centers around serving families who have experienced a loss and young growing couples who are preparing to enter the “sandwich generation”—the time where they are growing in their careers while simultaneously taking care of their kids and parents. We put legacy and transition at the forefront of our conversations. I talk with my families is by using a “doctor analogy,” speaking about how their “health” is their number one asset and it’s not even on their balance sheet. They need to take care of their physical health, their mental and emotional health, and their financial health. We stress the importance of taking care of your health so you can take care of the people you love around you. I just focus on the financial lens.
Unfortunately, my dad rarely went to the doctor, and didn’t take care of his health in all three aspects. Because of that, he died without a will and left my family in turmoil during our most trying time when we were grieving. It was and is difficult to come to terms with.
When having conversations with 25–45 year olds, we talk through the elements that would lead them to their most fulfilled life, how money was talked about in their home growing up, and of course their balance sheet. During this conversation, I make sure to ask every prospect, “Do you have a will?” Unfortunately, 99% don’t, leading me to ask, “Is it time to start thinking about it?” The people who want to be introspective, talk about their mortality, and care about their families say yes. Those are the people I want to work with.
Growing up, my family was always charitably minded. I knew as an adult I wanted philanthropy to be part of my life and practice. Just months after my dad’s passing, a close friend called me and invited me to volunteer with Experience Camps in Pennsylvania. Six years later, I serve as the Program Director of the Georgia Boys program leading 144 campers and more than 70 staff members through the week of camp.
Experience Camps are free, one-week overnight summer camps where children ages 8-18 who have suffered the loss of a parent or sibling can feel the support of a community who “gets it.” With the help of our licensed therapists, our campers learn coping strategies while experiencing the joy of play and true belonging in traditional summer camp activities. Through compassion, connection, and play, we allow grieving children to embody a life full of hope and possibility.
The programs at Experience Camps are held in seven states (CA, GA, MD, ME, MI, PA, with our newest camp opening in Connecticut in 2025). I work year-round to recruit volunteers, build out the schedule for the week of camp, and organize activities to give our campers and volunteers the best experience possible. Camp is unanimously known as “THE BEST WEEK EVER!”
I operate the majority of my business over Zoom, so I’ve made my Zoom background a sunset picture of one of the lakes at camp. It’s such a peaceful image that my clients often ask me about it. This gives me the opportunity to talk about Experience Camps. It creates a conversation beyond the numbers and allows them to see me as more than just a financial advisor. They see me in the light of someone that wants to do good in this world, someone who cares about them and their loved ones, and someone they can trust. The families I serve often want to support my efforts in the community because the cause resonates with them. They want to support me based on the bond we create through my planning process and the relationship we build.
For the complete video Q&A interview, visit: Justin Weidenfeld & Lon Dolber Q&A (40 minutes)
For more information about Experience Camps, visit their website: Experience Camps. Camper and volunteer applications for the 2025 summer opened on November 1. If you know someone you who may be a fit for Experience Camps summer camp programs or would like to learn more, you can contact Justin directly by emailing him.
2025 Local Community Grant Program opens March 1
The next application period for the annual Osaic Foundation Local Community Grant Program for will run from March 1-31, 2025. A link to the online application and worksheet will be distributed to all Financial Professionals, their Support Staff, and home office employees close to that date. It will include an overview of the program and any changes for 2025.
Note that applications can only be made by an Osaic Financial Professionals, their Support Staff, or a home office employee—no applications or requests can be submitted directly by a charity. The grant consideration process is based largely on the Osaic volunteer’s frequency, number of years, and personal hands-on role at the charity.
Grant applications are reviewed in the April timeframe by regional committees and recommendations subsequently submitted to the Osaic Foundation Board of Directors for final review and approval. Grants are disbursed in the May/June timeframe.
View a summary of previous recipients, listed by region and state: 2024 Local Community Grant Recipients
2024 Year-in-review
The Osaic Foundation saw great growth, adoption, and support in 2024, making an impact on individuals and organizations spanning many categories. With the mission to empower lives, support education, and increase diverse representation, we are pleased with the collective work done in 2024 encompassing thousands of volunteer hours and nearly $1 million in grant support for more than 250 local charities.
Take a look back at 2024 and the thousands of lives positively impacted. View the video from ConnectED 2024: Osaic Foundation Video
Volunteer opportunities to have an Impact
Regional volunteers are needed on each of the following program or event committees to share ideas on logistics and execution. This is a wonderful opportunity to ensure an outstanding outcome for our participants and designated charities!
To learn more or offer your help, drop a quick email indicating your interest to OsaicFoundation@osaic.com.
Volunteer calendar
Team Osaic volunteers in action
First company-wide “experiential event” a success as more than 650 volunteers rally in 18-plus cities during October to support American Cancer Society
The 2024 American Cancer Society’s “Making Strides Against Breast Cancer” campaign received donations totaling $75,000 as hundreds of Osaic home office employees, family members, Financial Professionals and their Staff, and strategic partners volunteered their time and effort in October to walk in more than 18 city events around the country.
This was the first simultaneous, company-wide charity for the Osaic Foundation. It was aided by 24 local team captains at all major Osaic sites and coordinated by program lead Jennifer Vawter. The event concluded at ConnectED in Orlando, where attendees could receive a branded pink t-shirt for a $25 donation to ACS.
Due to the shared and unprecedented volunteer effort, the Foundation Board voted to make a second grant to reach the $75,000 donation level. It salutes all our volunteer walkers and those who purchased a pink shirt. Together we stand in unified support of survivors and those still in treatment. You are not alone.
Along the way, many shared their personal stories through InsideOsaic, in emails, or at the ConnectED Foundation booth. Here are just a few...

Student Career Panel at ConnectED
Student Career Panel at ConnectED hears from advisors, executives, and home office employees
The Osaic Foundation sponsored a career panel for 17 Rollins College business students during ConnectED in Orlando with the help of more than 15 volunteers comprised of Financial Professionals, home office employees, Osaic executives, and strategic partners.
The business students were also guests at the General Session featuring Keynote Speaker Sylvia Acevedo, and interacted with many strategic partners as they toured the Marketplace exhibit hall.
In a post-event survey, the students rated their experience with the highest ranking and shared several comments, including the following:

#TeamOsaic hosts Honor Flight vets
#TeamOsaic hosts Honor Flight vets in three more states, salutes 400 vets at annual appreciation event
Veterans chosen for an Honor Flight to Washington, D.C., were “welcomed home” by #TeamOsaic volunteers at three additional cities this quarter, each supported by a $5,000 grant from the Osaic Foundation to the Honor Flight’s local chapter.
Volunteers assisted at Honor Flight events in Fort Wayne, IN, Appleton, WI, and Pittsburgh, PA, enthusiastically welcoming participants and/or writing personal thank you notes that the veterans could read during their trip to and from the national service memorials.This brings the total of Honor Flight chapters supported by Osaic volunteers to five, the others being St. Petersburg Honor Flight and Honor Flight Long Island.If you have an interest, please email osaicfoundation@osaic.com.
In early November, Osaic also provided 400 thank you notecards to veterans for an annual “Salute to Veterans” appreciation event in La Vista, NE.Home office employee Becky Bentz has volunteered on the celebration planning committee for several years.
Community service from NXT

Osaic earns Barrons MMI “Doing Good” award for establishing Osaic Foundation
Osaic was recently bestowed the winner in the category of "Doing Good" at the 2024 MMI/Barron’s Industry Awards, now in its 16th year. This prestigious award honors the most innovative and influential firms in the investment advisory solutions industry.
The award was presented at the organization's annual conference in Charlotte and accepted by Osaic representative John Shetterly, CIMA®, VP, Head of Product and Sales (OFA/OFS Division).
Most foundations largely conduct semi-automated “matching gift” programs or major grants that provide cash to charities—without the need for any personal volunteerism. In stark contrast, the Osaic Foundation stands out from peers in three ways:
- its requirement for a hands-on volunteer component by applicants for every grant;
- the joint engagement of advisors and employees in its program committees; and
- its ability to gather employees and advisors together in volunteer time equity to serve worthy community causes, creating a networking and relationship-building aspect that carries over into routine business interactions.
Through its grant applications, Osaic has also gained more insight into the considerable scope of community volunteer engagement by its employees and advisors. This provides another channel to demonstrate affinity and care for its people, while also supporting deserving charities across the U.S.